strategy
Brand Voice Development
Integrated Campaign Concepts
Editorial Calendars
Product Naming
Taglines and Slogans
Story Development
Media Relations
PRINT copy
Print Ads
Direct Mail
Brochures
Signage
Long-Form Editorial
Press Releases
DIGITAL content
Blogs
Social Media Post
Email & Landing Pages
Web Banners
Video Scripts
5 THINGS TO KNOW ABOUT ME
01
Expert in brand storytelling and content optimization
02
Experience crafting brand voice and expressing brand strategies
03
Adept at integrating new content initiatives into social media strategy
04
Expertise in creating and repurposing content for digital platforms for SEO
05
Well-versed in managing media relations and public relations initiatives
BEHIND THE WORDS
Over the last 15 years, I’ve been lucky enough to work across the content spectrum crafting compelling and persuasive copy and tailoring content to different audiences and platforms.
The journey I've been on to become an expert at storytelling, strategic communication and targeted outreach was shaped by one important tenet - the power of human interest.
Human interest is the single most impactful way I’ve delivered rich and engaging content for the brands and organizations I've worked for.
Simply put, I’ve built a career on creating meaningful messaging and positioning for brands that's packed with heart and soul.

